One interesting class of data buyers and sellers that we have engaged with on the dmi.io journey has been participants in the political data world, who perform activities such as lobbying, political research, polling, political consulting, analysis and predictive modeling. With data now becoming a central part of any campaign strategy, I want to use this blog to share some of the learnings we have gained from the industry experts and leave you to think about whether your data has value to the campaigns.
Many of our first sellers have asked us how we will attract buyers that they don’t presently reach. We've heard other similar questions: "Why should I spend my time entering my data products into your website? How will it benefit me?"
"Twenty-five or 30 years ago, the thing that was differentiating companies was how well managed they are. But if you think about the companies that have just kicked butt in the past decade, they are deep-domain, technology-led, innovative companies—Google, Amazon, Apple. So I think this notion of, if the only common thread you have as an industrial company is the fact that you think you're well managed, you can still be a pretty good company, but you're not going to be a dominant company, a competitive company over time."