Our dmi.io journey took an exciting turn last month when we joined the Boomtown Accelerator program. As part of the program we are working with mentors including some leading names in the professional services worlds (including the marketing and consulting industries). Based upon their advice plus our own experiences we are renewing our focus upon understanding the needs of our buyers. This already appears to be yielding returns, as we’ve started unearthing some pretty rich discoveries on buyer needs and patterns.
One interesting class of data buyers and sellers that we have engaged with on the dmi.io journey has been participants in the political data world, who perform activities such as lobbying, political research, polling, political consulting, analysis and predictive modeling. With data now becoming a central part of any campaign strategy, I want to use this blog to share some of the learnings we have gained from the industry experts and leave you to think about whether your data has value to the campaigns.